The psychology behind variable rewards represents a surefire way for restaurants to attract and maintain customers—even more than traditional points-based or buy-one-get-one-free reward strategies. In this article we explore this powerful phenomenon.
Loyalty programs encourage guests to spend more, engage with businesses on a deeper level, and cultivate stronger relationships. This post will outline the benefits of restaurant rewards programs, and explore a series of proven strategies for developing your own.
Retail trends established over the past year will not disappear after COVID is over. What follows are our thoughts on the lasting impacts and how you need to be thinking about taking advantage of these seismic shifts.