Retail trends established over the past year will not disappear after COVID is over. What follows are our thoughts on the lasting impacts and how you need to be thinking about taking advantage of these seismic shifts.
Gamification is evolving from an experimental business strategy to being a mainstream marketing tactic. This blog post explains why gamification and variable rewards can be a powerful marketing tool especially with respect to creating successful rewards and loyalty programs.
The business of retailing has been decimated by the impact of Covid-19, so the last thing you probably want to hear is that you need to invest more in purchase incentives, right? Well, we hate to say it, but trends that were already apparent before the outbreak have been accelerated and that means that incentives are likely to be more, rather than less critical in the future.