Gamification is evolving from an experimental business strategy to being a mainstream marketing tactic. This blog post explains why gamification and variable rewards can be a powerful marketing tool especially with respect to creating successful rewards and loyalty programs.
The business of retailing has been decimated by the impact of Covid-19, so the last thing you probably want to hear is that you need to invest more in purchase incentives, right? Well, we hate to say it, but trends that were already apparent before the outbreak have been accelerated and that means that incentives are likely to be more, rather than less critical in the future.
As the Covid-19 pandemic continues to disrupt our way of life, new and emerging ideas are reshaping almost all aspects of the retail industry. Many of the trends already present prior to the pandemic are accelerating, such as the investment in delivery services, automation, and digital commerce.